Apple hires a former BMW executive who specializes in electric cars

Apple has hired Ulrich Kranz, a former BMW executive who has focused on electric vehicles.

This step by Apple indicates its serious steps to build electric cars to compete with electric car makers, the most famous of which is Tesla.

Reportedly, prior to joining Apple, Ulrich Kranz co-founded Canoo, which develops self-driving electric cars, and worked at BMW to lead the company's electric vehicle development program, which resulted in an i3 electric car and a hybrid sports car called the i8.

It is noteworthy that Apple has not yet confirmed that it will make cars, but it has hired talent in the auto industry and tested self-driving programs in California.

Earlier this year, Hyundai said it was in talks with carmaker Apple, but Hyundai then backed down and announced that negotiations had stalled.

Adding to the certainty of Apple's approach to electric cars, in 2018, Apple hired Doogie Field, who previously worked on the development of the Model 3 Tesla cars, and has expertise in supply chains, battery technology, and user experience.

Apple would be a major competitor to the incumbent automakers if it launched a car.

It is noteworthy that the Apple car project has been restructured several times, the last of which was in early 2019, two years ago, and since then no official reports have been issued about the company instead of speculation about the auto industry.